Parker and Lee
| Institution is inactive | |
| Founding date | 1904 |
| Headquarters | New York City |
| Wikipedia link | https://en.wikipedia.org/wiki/Parker_and_Lee |
Connections
Parker and Lee
- PR advice through -
I.G. Farben
The company came under criticism in the Second World War because it had carried out advisory activities for German industrial figures IG colors.
Parker and Lee
- customer -
John D. Rockefeller
One of the most prominent customers of Ivy Lee included entrepreneurs John D. Rockefeller, Jr. and his father John Rockefeller Sr. After a bloody strike of workers and their families in a coal mine of the Rockefeller empire in Ludlow, Colorado in 1914, when Ludlow massacre, Ivy Lee improved the image of Rockefeller Jr. and the mining company. After this success, Ivy Lee increased the reputation of the unpopular oil billionaire Rockefeller Sr. Lee launched positive reports from the private life of Rockefellers and created role models for the later home stories, in which prominent insights into their private life give.
Parker and Lee
- customer -
John D. Rockefeller Jr.
No information yet.
Parker and Lee
- customer -
General Electric
PR strategy: Parker and Lee tried to present General Electric as a responsible employer and innovative company that promoted not only technical but also social progress.
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Parker and Lee
- PR agency -
Public Relations
Parker and Lee was the third in the United States of America.
Parker and Lee
- founder -
Ivy Lee
No information yet.
Parker and Lee
- founder -
George F. Parker
No information yet.
Parker and Lee
- PR/public relations work temporarily through -
Bethlehem Steel
No information yet.
Parker and Lee
- customer -
Colorado Fuel and Iron
No information yet.
Parker and Lee
- customer -
Pennsylvania Railroad
PR approach: Parker and Lee established a new communication strategy that relied on transparency. Instead of hiding information, Parker and Lee ensured that the public was informed about the incidents and the company\'s efforts to limit the damage. This open communication helped to gain the public\'s trust and to stabilize the company.
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Parker and Lee
- customer -
U.S. Steel
PR approach: Lee set at U.S. Steel reverses similar principles to other companies by trying to present the company as a responsible and caring employer. He emphasized that United States Steel was one of the pioneers of modern industrial work and had already made progress in improving working conditions.
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