Kantar Group
| Institution is active | |
| Legal form | AG |
| Founding date | 1993 |
| Headquarters | London |
| Website | https://www.kantar.com |
| Wikipedia link | https://de.wikipedia.org/wiki/Kantar_Group |
Connections
Kantar Group
- Founder (1993) -
WPP Group
The Kantar Group is the market research division of the WPP Group.
Kantar was founded in 1993 by the WPP Group as a collective company for its market research companies. The name was chosen based on the former weight of the cantar in the Mediterranean.
Kantar Group
- Member -
Initiative D21
No information yet.
Kantar Group
- has -
Bain Capital
Kantar was sold to the financial investor Bain Capital in 2019.
Kantar was founded in 1993 by the WPP Group as a collective company for its market research companies. The name was chosen based on the former weight of the cantar in the Mediterranean. In April 2019, all WPP market research companies, including Kantar TNS, were incorporated into the Kantar roof company. In July 2019, WPP sold 60 % of the Kantar shares in Bain Capital.
Kantar Group
- Removal of rejection (sale) 2022 -
Verian
In 2022, the company part of the Kantar Group was sold to the financial investor Trilantic Europe.
Kantar Group
- Go to Kantar TNS -
TNS Infratest
TNS Infratest has been under the Kantar TNS brand since September 2016.