If you have been working in the market research industry for a few years, you can remember the names of past and gemerged institutes such as Icon Brand Navigation, Questback, Globalpark, psychonomics, synovates, Emnid or Infratest. Since yesterday, the name Kantar Public has also been a thing of the past, which initially appeared in 2016 as a separate global brand for the research activities for clients from politics, public sector and institutions within the cantar group. In 2022, the company part of the Kantar Group was sold to the financial investor Trilantic Europe.